The Costa Mesa Planning Commission meets tonight to decide on a request to install 2,600 square feet of LED Billboards at Triangle Square. The plan with the LED Billboards is to attractive ad revenue to help the struggling shopping center.
The shopping center has always had a struggle to get tenants since its opened, the triangle shape as well tough access to its parking haven’t helped the center.
The plan for the LED signs is to have a 1,200 square foot LED screen on the dome as well as two other panels of nearly 1,500 square feet. Revenue of ads on the signs would be split with the city starting in the third year with then 25 percent of gross advertising going to the city each year from then onwards.
The signs would be prohibited from adult content or obscene material and would be used by the city to send out civic information. The nearby neighbors as you might expect are happy about the LED signage.
I think the income the City of Costa Mesa as well as being able to use the LED screens for civic messages is a plus but there is also negatives to the plan. Other than light from the signs maybe leaking in to nearby neighborhoods i think the meaning issue is going to be LED billboards with moving animations distracting people at a busy intersection right near a freeway on and off ramp.
I think this shopping center is an unique place where you could make any exception to the rules but how long before car dealerships and others want the same LED screens on their businesses.
I remain open minded on these LED screens but i would be more supportive if they were just for use of tenants in Triangle Square to advertise their business and, not being sold to the wider world.
Triangle Square is located between 19th Street, Harbor Blvd and Newport Blvd in Costa Mesa.
Triangle Square has a wild variety of restaurants click here to learn more about them.